• Reference :1

    Assael, H., 1998. Consumer behaviour and marketing action. (6th Edn.). South-Western College Publishing OH, 42.

    Dharni, K., Singh, K., 2011. Buying behaviour of agri-input customers of organised rural retail outlet.  The IUP Journal of Management Research 10, 14−30.

    Dogra, B., Ghuman, K., 2007. Marketing of agricultural inputs: Rural marketing concepts and practices. Tata McGraw Hill, New Delhi, 9−10.

    Ganesan, L., Pushpavalli, K., 2017. Utilization of agriculture inputs and its outcome in Indian agriculture. Shanlax International Journal of Economics 5, 65-79.

    Government of India., 2018. Agricultural Research Data Book, Department of Agriculture and Cooperation, Ministry of Agriculture, New Delhi.

    Government of India., 2018. Agricultural Statistics at a Glance, Directorate of Economics and Statistics, Department of Agriculture and Cooperation, Ministry of Agriculture, New Delhi.

    Kool, M., Meulenberg, M., Broens, D.F., 1997. Extensiveness of farmers’ buying processes. Agribusiness 13, 301−318.

    Kumar, N., Kapoor, S., 2017. Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing. Journal of Agribusiness in Developing and Emerging Economies 7, 35−51.

    Sahel, 2014. https://sahelcp.com./why-are-agricultural-inputs-important/Accessed in October 2014.

People also read

Review Article

Climate Change Impacts in Livestock Sector

G. S. L. H. V. Prasada Rao and V. Sejian

Climate change, live stock, global warming

Published Online : 28 Feb 2016

Full Research

Wood Anatomical Structure Could Determine Wood Quality and Its Utilization: A Hypothesis

Ratikanta Maiti

Fiber cells, paper pulp, variations, wood anatomy, wood quality, xylem vessels

Published Online : 28 May 2016

Review Article

Impact of Climate Change on Ecosystem Services

Satish Kumar Bhardwaj

Climate change, CO2, ecosystem, green house gasses

Published Online : 28 May 2016

Review Article

Efficacy of Biotic and Chemical Inducers of SAR in Management of Plant Viruses

Himashree Dutta, R. Gowtham Kumar and Munmi Borah

Elicitors, induced resistance, plant defense

Published Online : 29 Aug 2019